LOYALTY 2.0 MARKETING
TRANSFORM ANY BUSINESS
ASK YOURSELF THESE QUESTIONS:
Are you using the right message to obtain new customers?
Are customers just visiting or are they buying on your website?
Do you really know if your customers are happy?
Are customers returning, spending more and referring?
Do you have a customer retention plan in place?
There are many complex marketing strategies that all need to run in unison to truly make the wheel go round and impact growth. That’s where we come in...
WHAT IS A REFERRAL WORTH?
ROI is measured beyond the first purchase.
The power of referral driven customers
1 Existing Customer = 4 New Customers
Business study showed that a 5% increase in customer retention produces more than a 25%+ increase in profit*
THE "END" APPROACH
A POWERFUL SALES TACTIC
Most companies are not even aware of this approach and we are giving the steps to put any business ahead of the competition
GAIN REAL-TIME CUSTOMER FEEDBACK
Customers rate your product/service and provide feedback that is expressed in their own words immediately following a purchase or interaction.
LISTENING AND MEASURING
As soon as feedback is submitted it's immediately available for you and your team to explore and evaluate.
THANK AND REWARD
Valuable feedback is placed into groups of positive, negative and middle of the road. This gives you the power to identify your customers and put a plan in place to engage, thank, reward and improve.
ENGAGE, INFLUENCE, GROW
The right plan of engagement leads to customers feeling heard and appreciated. This influences and connects them to your brand that leads to more returning customers, higher spend and referrals
We provide your organization with an ALL-IN-ONE service that kicks your customer nurturing program into high gear
Dr. A. Colando Doctor of Chiropractic, Bloomingdale, IL
Really helped me streamline my new practice and take it to the next level... Highly recommended. A+++
Tim O'Malley CEO of Ateema Media & Marketing / Concierge Preferred
Michael has brought various ideas and strategies to improve business and increase profitability for our company.
TOOLS THAT GATHER ACTIONABLE FEEDBACK
We build you a proven approach that gathers high-quality feedback you can leverage as a competitive advantage for grabbing market share and growing.
INCREASING LOYALTY SCORES INCREASES BOTTOM LINE
Working on a scale of -100 to 100, the stronger the brand loyalty the higher your number.
The higher your loyalty number equals more money, it's that simple.
Actual Customer Case Study
Joey K. Owner / Health and Wellness Clinics - Kokomo, IN
Started with the basics ...a solid foundation. A tremendous amount of 'thinking outside the box' with our marketing plan... Highly recommend!!
Todd Mensik. VP of Patient Relations / Midwest Orthopedic Consultants
fantastic service and is accessible 7 days a week. He listens, asks questions and then implements based on what's best for my practice. During implementation, he didn't pass us off to others. He continued to help make sure our launch was successful.
NOT MORE ONLINE TRAINING
You gain actionable steps with guidance from experts, not some sales tutorial!
The name of the game is results, not additional insight.
STEP 1: ASSESSMENT
We start with the brand story, messaging and ensuring consistency across all channels. Garnish your first look into customer loyalty and reviews.
STAGE 2: SETUP
A complete marketing strategy is designed and ready for action. Preparation is key to improving the brand and company.
STAGE 3: MEASURING
We begin to measure customer response, quantify the data, and strategize a plan to engage, leverage, and influence.
STAGE 4: GROWTH
Growth is developed from improved action from the loyalty measure, which leads to a simple plan to further influence sales through existing customer nurturing.
NOT JUST A PLAN, BUT EXECUTION TO IMPROVED SALES AND PROFITS
We Go Above and Beyond or Your Money Back!
THE IMPACT THIS MAKES ON YOUR BUSINESS
What Really is NPS?
Net Promoter Score (NPS), Customer Loyalty, Customer Satisfaction and Voice of the Customer (often referred to as VoC) are terms used to describe a strategy capturing customer’s experiences, expectations, loyalties, and satisfaction. The objective is to obtain real-time feedback from your customers following either purchase or interaction to capture true emotion.
Why is it important to my business?
NPS has been found to be vital to a business's bottom line as customer experience becomes the main tool to leveraging competitive advantage. This becomes a life source for a business's decisions as changes and improvements begin to align with the requests and needs of a customer.
How we capture feedback?
Survey data is captured through a variety of mediums; website interaction, email, or text and is typically sent following a purchase or brand interaction, i.e. event or conference.
What are your benefits?
Retain of customers is the name of the game and the primary objective of implementing an NPS strategy. Understanding customer experience in order to drive change gives you a first-hand understanding of the changes that would not only impact customer engagement but the bottom line. The more satisfied a customer is with your brand the more they return, spend and refer.
What do we do with the feedback?
Taking action from your feedback to improve customer experience and satisfaction will greatly improve the possibility of customers returning again in the future. The feeling of being heard and respected, especially from a business to customer relationship, begins to build a forming relationship that goes beyond a transaction. This also leads to even more referrals to a customer's family, friends, and co-workers.
How do I leverage this strategy and beat out competitors?
Customers make purchasing decisions not just on service and price but also on value and safety. By listening to your customers, you can engage on a more personal level creating a bond that also leads to the protection of your brand and major leverage against competition. When you are always adapting to customer interests and improving your business you begin to pull away from the competition. As they say, there is no competition if you are leading the pack.
THE TIME IS NOW!
YOU ARE ONE STEP AWAY, LET US BUILD YOUR BUSINESS BIGGER AND INCREASING YOUR INCOME.
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Earnings and income representations made are only statements of your earnings potential. The success of all Vigor Media advisors, client testimonials and other examples used are exceptional, non-typical results and are not intended to be and are not a guarantee that you or others will achieve the same results. Individual results will always vary and yours will depend entirely on your individual capacity, work ethic, business skills and experience, level of motivation, diligence in applying strategies and plans provided. Please be aware, we cannot control or warrant the economy, the normal and unforeseen risks of doing business, and other factors.
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*Research done by Frederick Reichheld of Bain & Company.
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